Podcasts & Audiobooks
3 ways to market your audiobook through podcasting
Podcast Your Content: Break up your audiobook recorded content into podcast episodes and deliver through podcast platforms. This expands your reach to the millions of podcast listeners. Though you are essentially giving part or all of your audiobook away for free, this is a marketing investment. Many listeners will go ahead and get the audiobook if they love your content – especially if there is additional content in the audiobook that you have not included in the podcast.
For this type of podcast, you’ll need an intro and outro and you may also want episode intros as well. We can help you with all the pieces you need and the assembly of the episodes. A podcast of this type would be a serial podcast, rather than an episodic podcast. This indicates that the order matters and typically there are a fixed number of episodes rather than ongoing show.
Podcast Your Content with Commentary: Include segments of your audiobook that you also elaborate on as the host of the show. If you feel like you have lots to say about your content that would help listeners go deeper into the content, this may be a good model for you.
Podcast Your Content with Guests: Use clips from your audiobook as the basis for discussion with guests specifically related to your content. This option is great for building your audience by getting the word out through the followers of your guests. If you have a strong personal network of people who are likely to have interesting or controversial commentary on your content, this could be a great option for you.