Margaret Graziano is a Wall Street Journal Best Selling Author of Ignite Culture and a dynamic keynote speaker dedicated to empowering leaders and their teams. Recognized as one of Silicon Valley’s top 100 business women and an Inc. 5000 honoree, she has spent over two decades transforming organizational cultures and has helped over 20,000 people optimize their work. Drawing from her experience as a top-ranked recruiter and successful business owner, she serves as a motivational force, inspiring audiences to break barriers and unlock their full potential.
Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—an important wakeup call. But even when companies try to “fix” or improve their culture, a whopping 85% of these efforts fail. Why is this statistic so dismal? Because you can’t put a bandage on a broken culture.
As human systems, companies must heal or align from the inside out—one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors. Only when a culture is intentionally designed can it inspire people to fully engage in strategies and tactics that move the human system forward.
What author Margaret Graziano proposes in Ignite Culture is a fundamental shift in leadership’s approach to creating an intentional, healthy, high-performance organization. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.
Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—an important wakeup call. But even when companies try to “fix” or improve their culture, a whopping 85% of these efforts fail. Why is this statistic so dismal? Because you can’t put a bandage on a broken culture. As human systems, companies must heal or align from the inside out—one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors. Only when a culture is intentionally designed can it inspire people to fully engage in strategies and tactics that move the human system forward. What author Margaret Graziano proposes in Ignite Culture is a fundamental shift in leadership’s approach to creating an intentional, healthy, high-performance organization. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.