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Good Is the New Cool: The Principles of Purpose



Good Is the New Cool: The Principles of Purpose

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Author: Bobby Jones

Length: 9 hrs 45 min

Release Date: 2021

ISBN: 978-1-736785-82-9

Explicit Content: No

About the Author

Afdhel Aziz and Bobby Jones are two of the most inspiring leaders in the movement for business as a force for good. Their best-selling book Good Is the New Cool: Market Like You Give A Damn was hailed as a groundbreaking manifesto for a new era of socially conscious brands. The book has grown to serve a global community of thousands of leaders in business and culture, with conferences, podcasts, and TV shows. Their purpose consultancy Conspiracy of Love advises iconic brands worldwide like Adidas, Red Bull, Oreo, and Microsoft and Fortune 500 companies like Unilever, Mars, Mondelēz, Diageo, and AB InBev.

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