So you’ve finished your book, and now the most exciting (and nerve wracking) part of the journey begins…the launch! With an endless sea of marketing options at your fingertips, how are you supposed to start narrowing it down? In today’s episode, I’ll cover 2 overarching strategies to help you kickstart the decision making process — the staggered launch and the ‘all formats’ launch. Learn the pros and cons of both approaches, how to maximize your royalties with the right retail platforms, and more!



  • How to narrow down your marketing options
  • ‘Staggered launch’ vs ‘All Formats launch’
  • Maximize your royalties with the right retail platforms