Empowering Authors in the AI Era: A Conversation with Julie Trelstad
Julie Trelstad, head of U.S. publishing at Amlet.ai and author mentor, brings over 30 years of experience guiding authors and publishers across the industry. In this engaging interview with Becky Parker Geist, host of Audiobook Connection, Julie discusses the transformative impact of AI on publishing, the innovative tools her team is creating to empower authors, and the importance of building meaningful relationships with readers.
Introducing Julie Trelstad and Her Vision
Julie has a distinguished career that spans editorial roles, digital rights management, and mentoring authors. Currently, she leads U.S. publishing efforts at Amlet.ai, a startup focused on harnessing AI technology to benefit content creators and publishers alike. She also mentors authors at paperbacksandpixels.com to help them navigate the evolving publishing landscape.
Amlet.ai: A Registry for the AI Era
Amlet.ai is developing a revolutionary registry enabling authors to protect, license, and monetize their works in the age of AI. Julie explains how current AI language models are legally required to compensate authors for using their books in training datasets, marking a pivotal shift in intellectual property management.
“Amlet allows you to upload your book and receive a unique machine-readable identifier that specifies how your work can be used—whether for scanning, resale, or app integration.”
This identifier, similar to an ISBN but designed for digital content, categorizes books down to granular details such as paragraphs and illustrations. Amlet’s system enables precise tracking and micropayments each time a portion of a work is used in AI training or applications, giving authors new control and revenue opportunities.
Addressing Challenges in AI Content and Copyright
The interview highlights key concerns like AI models ingesting low-quality or AI-generated content, which can degrade results. Julie notes that human-generated content remains essential for training effective AI, underscoring why proper rights management is critical.
Empowering Authors Through Direct Relationships
Julie and Becky discuss the seismic changes in publishing over the past decades—from the arrival of desktop publishing to the dominance of online retailers like Amazon. Despite digital transformations, authors still face challenges building distinct identities and connecting with readers in a crowded marketplace.
“There are 2,000 new books every week. The main reason people don’t buy books is because they don’t have time to read them—not price.”
Julie created an AI-powered branding tool, the Little Black Dress author bot, to help authors find their unique positioning and convey their distinctive voice in the marketplace. It aids in crafting branding statements that balance familiarity with originality, essential for standing out.
The Importance of Reader Relationships and Community
Both host and guest agree that successful authorship today is deeply relational. Rather than focusing solely on transactional sales, the emphasis is on nurturing meaningful, ongoing connections with readers and other authors.
“Make social media social—post less, talk more. Build real relationships with your community.”
Becky shares insights from Amplify Audiobooks, a platform designed to connect authors, narrators, and listeners more directly—enhancing interactivity through shared reflections, audiobook clubs, and community features.
Disintermediation: Authors Regaining Control
Julie stresses the growing importance of authors selling directly to readers and listeners, bypassing traditional intermediaries like major online retailers. This approach can increase revenue, maintain creative control, and foster authentic engagement.
With big platforms prioritizing their own content and imposing pricing constraints, direct-to-consumer sales provide authors with sustainable opportunities for income and audience growth.
Looking Ahead
Julie is actively onboarding publishers to the Amlet platform, collaborating with Bowker to integrate unique identifiers for digital rights management. Their innovative vision includes micropayment models to fairly compensate authors whenever their content is used in AI applications or digital media.
Her mentoring also focuses on the human aspects of publishing—the craft of storytelling, author identity, and relationship-building—which remain paramount in a technology-driven world.
Where to Learn More
For authors interested in these evolving opportunities, Julie invites you to visit paperbacksandpixels.com, where you can explore her author mentoring, insights on digital publishing, and updates on Amlet.ai.
Conclusion
Julie Trelstad’s deep industry experience and forward-thinking approach illuminate how AI and innovative tools can empower authors to protect their rights, monetize their work in new ways, and build meaningful connections with readers. Her focus on relationships and identity underscores the evolving nature of publishing—not just as a business but as a dynamic human experience.
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