What if your audiobook were a party? There are a surprising number of similarities in terms of the prep for the event and how to get folks to come. Like a party, audiobooks are an experience. In this episode, Host Becky Parker Geist starts off with the planning—setting goals, figuring out what materials you need, are there activities you need, what do you want your guests to experience. Once you’ve got your party or audiobook planned, you’ll want to make sure your invitations are enticing. With your audiobook, invitations include those within the audio production, not just the marketing that happens afterwards.



  • How to: set your goals for the audiobook, craft the audio production and user experience in ways that move you toward those goals through listener engagement, and create effective invitations so that your listeners will be eager to continue the journey with you.