What kind of impact do you want to have? As authors, we often think about sales and discoverability and reaching our audience. Host Becky Parker Geist walks with us down the path of considering all this from the angle of impact, helping us focus on specifics that can enable us to achieve our goals, share our message, and increase our influence and sharing with others.
We all want to be seen and heard, to know that we make a difference in our lives and in the lives of others, in our community, and in our personal and business worlds. It is a bonus when we have the opportunity to see and experience the consequent ripple effect we have on others and can use marketing effectively.
Consider why are we creating this content in the first place? Getting clear on our intentions is step number one in creating a plan to make an impact—or increasing our impact.