Managing your marketing assets can help you gain an advantage for a successful marketing campaign and help you reach your wider audience and even expand your fan base.

Today’s episode is the second of a series on the Audiobook Marketing Program (AMP) created by Pro Audio Voices. Host Becky Parker Geist will walk you through what she and her team call your Marketing Assets Library and help you identify the resources available to you and where to focus your efforts for maximum benefit.

With this information you can create your own DIY program or just gather professional tips. Learn what your “Media Assets Library” should include, how to store your assets, how to recognize what is useful to you, and guidelines and recommendations on how to use the tools, materials, and techniques in innovative ways.

This series outlines the elements that make the full Audiobook Marketing Program successful.

–   Discover what it takes to initialize a solid yet flexible marketing plan.

–   Learn how to meet your goals for your audiobook.

–   Pick up tips to help you create and maintain successful marketing campaign strategies.

–   Pull back the curtain to reveal the best techniques and tricks of the trade to take advantage of current trends.